We build CRM systems with operational success in mind.

Our methodology

• Lifestage design — mapping every phase of the player journey
• Customer segmentation — behavioral, value-based, risk-based
• Journeys for each lifestage — registration → VIP → reactivation
• Customer engagement models that scale across markets and brands

CRM platforms we work with

• Fast Track — certified partner
• Optimove — certified partner
• Smartico — certified partner
• Xtremepush
• Custom integrations when off-the-shelf doesn't fit

CRM consulting (beyond the platform)

Configuring the platform is 20% of the work. The other 80% is the team, the workflows, and the cross-department alignment. We help build all of it.

• Team building — hiring profiles, org structure, onboarding playbooks for CRM & VIP
• Inter-departmental workflows — CRM with marketing, product, VIP, compliance, support
• Intra-departmental workflows — campaign calendars, approval flows, QA
• Operational audits — where retention is leaking revenue or effort
• Stakeholder alignment — making leadership, ops, and CRM speak the same language

Deliverables

• Platform implementation and integration with gaming platform events
• Player segmentation and lifecycle automation
• Bonus spend optimization and gamification strategy
• Retention strategy per brand and per market
• Reporting layers and dashboards — real-time retention health visibility

Proof at scale

Our flagship CRM engagement supports 20+ brands across 10+ international markets, with reusable frameworks that let each new brand launch inherit the core automation and customize per regulation and language.